Flixier.com, a leading browser-based video editing platform, has announced the release of a free Content Repurposing Guide, developed to help creators respond to a serious drop in organic reach on Facebook and other platforms. Flixier has revealed new internal data indicating a 60% reduction in reach over the past two years. The guide encourages creators to make use of their existing content across multiple platforms, helping them regain lost visibility and connect with new audiences.
In 2024, insights from Socialinsider.io showed Facebook’s average organic reach had hit historic lows—just 2.6% of followers reached per post. Instagram performed slightly better but still recorded an 18% year-on-year decline, underlining the urgency of adapting to this new reality.
Content Creators Feel the Impact of Reach Collapse
Over the last two years, the organic reach of content on Facebook has dropped significantly, according to Flixier’s own survey of mid-to-large publishers. Despite some pages gaining followers—up to 20% in certain cases—most reported a drop of 60% or more in how many people saw their posts. Engagement and referral traffic also dropped, in many cases falling to just 10–20% of previous levels.
“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity,” says Paul Ruscior, CEO and co-founder of Flixier.com. He adds, “to help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”
Repurposing Content with AI: A Time-Saving Approach
Repurposing content—reworking existing videos for use on multiple channels—is now a vital strategy for creators hoping to maintain visibility. But doing this manually can be a challenge in terms of time and effort.
Flixier’s solution leverages artificial intelligence to automate much of the process. Captioning, transcription, and voiceover production can all be handled by AI, making it easier for creators to increase output without increasing workload—an essential move in the face of falling organic reach.
Highlights from the Guide and Case Studies
All details are available at:
https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are:Features:
- 70% time saved
- Reach increase average of 25% (up to 45% reported)
- 9 supported platforms for simultaneous video auto-publish
- 1080p (Full HD) / 4k
- Ratio conversions (16:9, 9:16, 1:1, 4:5, 2:3)
- Compatible with all operating systems (Windows, Mac, Chrome, Linux) through browser
- Exported videos are always saved as MP4 to ensure maximum compatibility with any online platform, can also export the audio as MP3, or turn segments into GIFs easily.
- Seamless integrations with cloud storage providers like Google Photos, Google Drive, Dropbox, OneDrive, Twitch, Zoom, Soundcloud & external links, besides lightning-fast import for computer uploads.
- Generate and edit captions easily, and customize the colors and animations in Flixier to keep them consistent across all platforms.
- Brand kit for fonts and colors
Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days.
Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly.
