It appears as though few businesses actually comprehend the contrast between writing interesting ‘marketing content’ and composing great ‘copywriting’ which is in effect the equivalent of “sales in print”.
So, we need to clear a couple of things up in order for you to benefit from these two very important marketing activities in your business…
Firstly, ‘Marketing Content’ is about producing appealing subject matter for your business’s prospects and customers with the aim to nurture, educate and provide authoritative information (content) for them to read, hear, watch and learn from.
This can be used for what’s commonly known as a sales “pull” tactic to get your market’s attention and interest in various forms such as: offline newsletters, newspaper and magazine editorial articles, and brochures; and online by creating e-news, e-mags, e-books, e-reports, blogs, podcasts and video content.
Secondly, copywriting is explicitly intended to encourage B2B and/or B2C sales by utilising purposeful communication for what’s known as a “push” tactic to get people motivated to take action – hence the term, call to action (CTA) at the end of a sales letter, web page or video, where the aim is to get someone to either click on an action button or to go straight to purchasing a product and service.
In effect, what these two definitions mean …is that marketing content and copywriting are two altogether different sorts of marketing and sales customer communication activities and which require totally different skill ranges and capabilities.
To befuddle these two types of marketing outputs resembles say, comparing apples to lemons – similar categories of food which we label ‘fruit’ which grow on trees, but individually they offer very different tastes and flavours.
What all this boils down to, is figuring out which type of communication your business needs to attract a certain audience, when they should be used and in which media channel, and especially, who has the specific training, skills and abilities to compose each particular individual type of writing and copy style.
In other words, that while some people may claim to be marketing specialists, the fact is, both styles require a very different set of technical writing skills when it comes to promoting your business brand and products to educate and to sell to your various customer markets.
Which means in summary, while both marketing content and copywriting may seem at the outset to be similar forms of business communication, they are in effect, dissimilar and therefore require very different skillsets… One compiling and writing educational information verses the other producing stories and trigger points that elicit emotions and motivate a would-be customer to take action.
cheap lasuna generic – purchase lasuna pills order himcolin for sale
where can i buy besifloxacin – carbocysteine without prescription sildamax without prescription
gabapentin 600mg brand – neurontin 600mg canada cost azulfidine
celecoxib 100mg sale – cheap celecoxib 100mg order indomethacin 75mg online
mebeverine canada – cilostazol 100mg tablet order pletal 100mg without prescription
order diclofenac 100mg generic – order voltaren without prescription buy aspirin 75mg pill
pyridostigmine 60 mg tablet – buy sumatriptan 50mg without prescription order azathioprine 25mg pills
diclofenac sale – isosorbide 40mg pills oral nimodipine
baclofen brand – buy feldene 20mg for sale feldene 20 mg for sale
mobic tablet – meloxicam 7.5mg sale ketorolac ca
buy cyproheptadine 4 mg sale – cost periactin 4mg buy tizanidine 2mg pills
where to buy trihexyphenidyl without a prescription – voltaren gel where to order order diclofenac gel online
oral cefdinir 300mg – oral cleocin
buy deltasone 5mg online cheap – permethrin where to buy purchase elimite online cheap
order permethrin generic – purchase acticin online buy tretinoin online
buy betnovate online cheap – buy betamethasone 20gm online cheap buy benoquin generic
buy hyzaar no prescription – losartan 50mg tablet cheap cephalexin
provigil for sale – order provigil 100mg generic melatonin 3mg over the counter
buy progesterone pill – buy ponstel no prescription buy clomiphene tablets
buy capecitabine generic – buy generic ponstel online how to get danazol without a prescription
order aygestin 5mg for sale – buy aygestin without prescription yasmin without prescription
order fosamax 70mg – tamoxifen without prescription medroxyprogesterone uk
dostinex over the counter – buy premarin 600 mg pills buy generic alesse
estradiol 2mg uk – ginette 35 cost arimidex 1mg tablet
гѓ—гѓ¬гѓ‰гѓ‹гѓі её‚иІ© гЃЉгЃ™гЃ™г‚Ѓ – гѓ—гѓ¬гѓ‰гѓ‹гѓі её‚иІ© гЃЉгЃ™гЃ™г‚Ѓ г‚ёг‚№гѓгѓћгѓѓг‚Ї е‰ЇдЅњз”Ё
eriacta winter – eriacta departure forzest capture
order crixivan sale – fincar online order buy diclofenac gel online cheap
valif pills grace – sustiva 10mg pills buy generic sinemet online
modafinil 100mg for sale – order duricef 500mg for sale purchase lamivudine pills
ivermectin 12 mg oral – stromectol 3mg online buy carbamazepine 400mg sale
promethazine 25mg over the counter – order ciprofloxacin online lincocin tablet