Content is vitally important to any business today. That’s because your content is how you communicate with your audience in your market. And it’s no exaggeration to state that content in today’s marketing world is everything, especially online. Studies continue to show that ‘information’ content has now much more influence over customer buying decisions online than any traditional sales method.
What this means for you and your business today is that you really need a steady stream of content that informs, helps, intrigues, and entertains your audience.
So, one major content marketing challenge is figuring out how to create, publish, and distribute this content.
There are two ways to generate content. One, which most businesses are probably familiar with, is to create the content yourself. But this can be time consuming, so companies either develop their content in-house or outsource the creation to bloggers, writers, video producers, and so on.
The other method is “content curation”. Curation offers an alternative content strategy that has many benefits for both yourself and for offering outstanding value to your audience.
In order to make content curation work for you and help you achieve your business’ marketing content goals …you need to approach it strategically.
Content curation means sharing with your audience the best content produced by others. Curating content strategically involves finding, organising, and publishing the most relevant content for your market audience in a format that adds value to what is already deemed exceptional content information material.
Curation is more than just sharing posts on Facebook. With content curation, you’re leveraging content originally created by others in order to create new content for your audience that’s engaging and unique. You’re acting as an editor, adding your own commentaries and perspective with the aim to help your readers get new insights from the existing content.
The aims of content curation are the same as any other form of content marketing …to educate your audience and build a relationship with them that later translates into business results for you.
Some examples of content curation include:
- A weekly roundup email newsletter with the latest news in your industry
- A commentary on an excellent article that’s gone viral online
- An infographic that displays a summary of the data on a research project
- A list of hot news stories your audience may have missed, along with your opinion on each one
- An article that unpacks a tweet from a thought leader in your niche and explains its meaning in context of your customers
- A short video where you summarise the main points of a long article or blog post.
In each of these examples, you’ve taken someone else’s content and used it to create something highly focused for your market audience that gives them a new perspective or helps them understand the content more clearly.
What makes content curation successful is the fact that you’re showing how you’re an expert in your field because you keep up-to-date by knowing your audience, by following industry leaders, influencers and great content creators in your market niche.
Which means you in turn get known for selecting excellent content for your audience based on their tastes and needs. You’re taking the best of your industry content from the internet and offline sources such as newspapers and magazines and presenting it to your audience and showing credibility by offering your own comments and ideas to make it relevant to them.
The Benefits of Content Curation
The big benefit of creating content curation is that you’re supplementing your own regular unique content and adding to it with even more excellent quality content creation from your market for your audience. Which means:
- This offers you many more opportunities to engage fully with your audience because you can share content and follow it up with a comment or question to get a conversation going, which is especially good for your social media sites.
- Which means you don’t have to create all of your content from scratch as you will be using the content of others as a basis for creating new content, hence cutting down on your time and costs while still providing excellent value to your audience.
- And because it cuts down on your time and costs by enabling you to create a continuous stream of great content, this will help you to “level the playing field” against your larger competitors.
- Sharing the content of others is also a great way to get yourself noticed in your market because it increases the range of your expertise by sharing content from other ‘thought leaders’ and connecting with them, hence building more ‘connections’ for you.
- By curating excellent content this will show how you’re keeping up-to-date and following the latest news content in your market which will help to establish you as a credible expert and influencer in your niche.
- Finally, and this is hugely important …more content means that you’ll have more opportunities to be indexed by search engines. Which means that your ‘diverse’ curated content allows you more keywords, more backlinking, and more SEO power.
hello there and thank you for your info – I’ve certainly picked up something
new from right here. I did however expertise several technical issues using this site, as I experienced to reload the web site lots
of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK?
Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with
Adwords. Well I am adding this RSS to my email and could look out for much more
of your respective exciting content. Ensure
that you update this again soon.. Escape rooms hub
Very interesting topic, regards for putting up.?
cheap lasuna pills – purchase lasuna without prescription purchase himcolin sale
Very interesting details you have mentioned, regards for posting.
Euro travel guide
buy generic besifloxacin over the counter – buy besivance eye drops purchase sildamax generic
purchase neurontin generic – gabapentin 600mg drug buy sulfasalazine 500 mg pills
benemid cheap – order etodolac 600 mg generic tegretol over the counter
buy celebrex 200mg for sale – buy indomethacin 50mg sale cost indomethacin 50mg
mebeverine cheap – purchase etoricoxib for sale pletal cost
buy generic voltaren – aspirin 75mg us purchase aspirin generic
rumalaya where to buy – elavil 10mg price oral endep 10mg
buy mestinon 60 mg generic – mestinon 60mg canada azathioprine oral
order baclofen sale – ozobax price buy piroxicam generic
voveran cheap – purchase diclofenac generic order nimodipine
order cyproheptadine pill – order generic tizanidine buy zanaflex without a prescription
meloxicam 7.5mg uk – generic maxalt buy toradol 10mg generic
buy artane without prescription – how to buy artane emulgel online order
prednisone 20mg sale – permethrin creams permethrin over the counter
buy acticin medication – how to get benzoyl peroxide without a prescription buy tretinoin gel for sale
order generic betnovate 20gm – order differin without prescription monobenzone cheap
oral metronidazole 200mg – cenforce where to buy buy cenforce sale
buy clavulanate without a prescription – oral synthroid 100mcg purchase levoxyl
Everyone loves it when individuals get together and share opinions. Great blog, stick with it.
This is a topic that’s close to my heart… Best wishes! Where can I find the contact details for questions?
Canlı casino oyunları ile slot oyunları arasında geçiş yapmak çok kolay, bu site mükemmel!
I’d like to thank you for the efforts you have put in penning this website. I’m hoping to see the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has motivated me to get my very own site now 😉
I’m amazed, I have to admit. Seldom do I come across a blog that’s both equally educative and amusing, and let me tell you, you have hit the nail on the head. The problem is something that not enough folks are speaking intelligently about. I am very happy I came across this in my hunt for something relating to this.
cozaar 25mg ca – purchase keflex without prescription order keflex 125mg for sale
cleocin 150mg cost – order cleocin 150mg indomethacin 75mg generic
You are so awesome! I don’t think I’ve read something like that before. So wonderful to discover somebody with original thoughts on this issue. Seriously.. thank you for starting this up. This web site is one thing that is required on the web, someone with a little originality.
Greetings! Very useful advice in this particular article! It’s the little changes that will make the most significant changes. Many thanks for sharing!
After looking at a number of the articles on your blog, I seriously appreciate your way of writing a blog. I added it to my bookmark site list and will be checking back in the near future. Please check out my website as well and tell me how you feel.
Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the site is also really good.
I’m very happy to uncover this website. I need to to thank you for your time for this wonderful read!! I definitely really liked every part of it and i also have you saved as a favorite to see new stuff in your website.
eurax without prescription – where to buy eurax without a prescription aczone order online
modafinil 100mg without prescription – buy provigil 100mg without prescription order meloset sale
Hi, I do think this is a great website. I stumbledupon it 😉 I am going to return yet again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to help others.
I seriously love your site.. Great colors & theme. Did you build this amazing site yourself? Please reply back as I’m planning to create my very own site and would like to learn where you got this from or exactly what the theme is named. Cheers!
I couldn’t refrain from commenting. Perfectly written!
Having read this I believed it was extremely informative. I appreciate you spending some time and effort to put this short article together. I once again find myself spending way too much time both reading and posting comments. But so what, it was still worthwhile!
buy bupropion 150 mg for sale – order orlistat 60mg online cheap cheap shuddha guggulu generic