12 March, 2025
BusinessMarketingNewsSocial MediaThought Leadership

What Exactly Is Social Media Networking?

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There’s a truism in business that goes: “It’s not who you know, it’s who knows you.” And in today’s online world, social media provides an exciting opportunity for you to benefit from this type of high visibility. Which means you can use your social media platforms to build relationships with influencers in your industry, potential clients, business partners, and others who can help you as a valuable resource to grow your business and create the future.

So, the point about Social Media Networking is that it’s really all about building future relationships and potentially productive connections with different types of people who can support you to achieve your business goals through different social media channels, such as Facebook, Instagram, Twitter, Pinterest and the business to business LinkedIn portal. this means connecting with people on social media who share your interests, want mutual benefits or have a need for your product and services. And they can be any where in the world.

At the end of the day, even though Social Media Networking is carried out online rather than face-to-face in-person, it’s still all about genuine engagement. It’s about connecting with your audience online, creating long-lasting relationships, interacting with other professional people who share your passion, and building your social following.

Which means, by building a strong social media network you can greatly benefit your business in lots of ways. Just remember that it’s not all one-way and that you should give as much as you take and provide value to your audience. This means “givers gain” by helping others, sharing ideas, providing solutions, and introducing new potential customer and networking connections to them. By optimising these skills your will build your expert authority and greatly increase your credibility.

Just remember, just get started and keep going because, like any other type of relationship-building, Social Media Networking takes time, patience and energy.

The Key Benefits of Social Media Networking

The fact of the matter is that Social Media has completely transformed the way in which people build relationships in business, especially online. Networking on social media platforms can now help you both in an individual way to enhance your personal story and as a business in a variety of different ways.

Here are a four ways that Social Media Networking can help you…

  • Personal and business growth: By using Social Media Networking to connect and share your ideas and stories can really enhance your own and your business’s reputation. Social media makes it a lot easier to connect and interact with new contacts, both by you and them reaching out to you. And you can control what you want others to see and how your brand is presented. Social Media Networking also gives you the opportunity to meet new prospects, keep existing customers connected with you, and create future business partners and suppliers.
  • A large expanded influence: Social Media Networking lets you connect with the billions of people all over the world who are online everyday, especially their mobile phones. This allows you to reach out to people you’d never be able to meet and communicate with in any other way, even in different languages. You can also create new opportunities to connect with people you’ve met offline in order to build relationships further and do business with online. LinkedIn has been specifically set up for B2B and makes it easy to communicate through the written word, visuals and video.
  • Creating authentic relationships: It was once thought that connecting with people online was impersonal and intrusive. Those days have long since past and it’s now simple to build constructive and authentic relationships through social media via video links and messaging. People can then access your messages in their time for information, help, feedback, support and advice and then give back to you in return. This gives you more connections to call upon when you need them. You can then use those connections for referrals, testimonials and partnership arrangements.
  • Getting a fresh perspective and insights: Through Social Media Networking, you’re able to get access to the latest up-to-date business trends and what’s happening in your market and industry. You can search for and learn from best practice and what’s trending now by engaging directly with your customers and suppliers to get the inside knowledge. And when you all share with them, you show you care.

In summary, Social Media Networking gives you the ideal platform to build long-term relationships online, build partnerships, communicate authentically, create lasting credibility and take you customers on a journey with you so that they purchase your products and services and refer you to others.

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1,470 Comments

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