If you’re using the Instagram app to grow your business, you could now be thinking about using Instagram Ads, especially if you’ve heard that Instagram are now owned by Facebook and use the same algorithms so they can be an effective way to get more attention and take new potential customers into your sales journey to buy your products and services.
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In comparison with other social media platforms, like Twitter for example, the ads are smaller and not as easily observed and in fact, many desk top computer users now have ad-blocking software.
However, Instagram has a devoted following of users who prefer to use their mobile apps. So, as their smart device screen is much smaller, your ad will appear directly in a person’s feed, making it more likely that they see it and therefore engage with your brand and your products and services.
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Google searches during September 2020 show that social media networks typically see a return of less than 1% engagement on their platform and Facebook ad posts around 2%. However, with Instagram, the engagement rate is around 3% rising to just over 4%. That means for every 100 people who see your ad, 4 will like, comment, or share it with a friend. Therefore, you’ll spend less money on your Instagram ads while getting a better value.
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