Health Lifestyle

Swindon Crochet Hub Combines Craft, Community, and Mental Health

News TeamNovember 13, 20240 Comment013

‘Creative Crochet By Shani,’ launched by Shani Moore, has opened as a vibrant new crochet shop and workshop hub in Swindon, merging crafting with mental health support.

Since opening in June 2024, the store has offered an escape for those looking to unwind. Shani’s aim is to build a space where anyone can learn and find comfort in the therapeutic qualities of crochet.

The shop has already served over 400 clients and gained more than 30 5-star Google reviews. High demand prompted workshops to expand from twice weekly to two per day, necessitating a space increase. Clients have noted that crochet helps them manage stress and anxiety.

Shani, a certified Mental Health First Aider, partnered with Best Mates, led by Jeff Tucker, to provide additional resources. Workshops have become a safe, open environment where clients can discuss mental health challenges.

Jeff Tucker commented: “By working together, Shani and I are building a powerful network of support that empowers people to seek help and find camaraderie on their journeys. This partnership not only underscores the importance of mental health but also highlights the incredible impact local initiatives can have on our community. Together, Best Mates and Creative Crochet by Shani are making strides in Swindon, quickly becoming the town’s best-kept secret in mental health support and community engagement.”

The business has also quickly become a hub for creativity, hosting sold-out crochet retreats and masterclasses in other crafts, such as macramé and wreath-making. These events have cultivated a tight-knit community where participants can relax, connect, and immerse themselves in a shared love of crafting.

Crochet’s therapeutic benefits are widely recognised, and Shani is determined to make the craft accessible to everyone, including men, who are often underrepresented in creative spaces. By breaking down gender stereotypes, she hopes to show that crochet is a powerful tool for anyone seeking a creative and calming outlet.

In under six months, Creative Crochet by Shani has achieved nearly £18,000 in revenue, a testament to the strength of its offering and the support of the Swindon community. Looking ahead, Shani plans to expand her range of unique crochet patterns—particularly her signature Gonks—and host additional retreats to meet growing demand.

With creativity and mental well-being at its heart, Creative Crochet by Shani is poised to become a cornerstone of Swindon’s craft scene, offering residents a place to learn, heal, and connect through the art of crochet.

For more information on Creative Crochet by Shani, visit www.creativecrochetbyshani.co.uk.