1 April, 2025
Business

Storio Group Initiates Brand and Leadership Transformation to Drive Future Expansion

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The entity previously identified as albelli-Photobox Group, encompassing the notable brands Photobox UK and Bonusprint, has transitioned to Storio group. This rebranding represents a significant evolution within the personalised photo product industry in Europe, supported by a substantial revenue base of over EUR 340M and a loyal customer base totalling 11 million. Alongside this brand renewal, a key leadership transition has occurred, with Alessandro Coppo taking on the CEO role, succeeding Tristan Money, from 8th February 2024. This change at the helm is integral to the company’s strategic roadmap following its merger, aimed at enhancing integration, propelling innovation, and driving growth.

The announcement of this pivotal rebranding and leadership handover was made during a lively internal launch event, simultaneously streamed from Amsterdam, London, and Barcelona. This event brought together the company’s broad network of European offices and facilities in a collective digital celebration, heralding the start of an auspicious new era for Storio group, with festivities echoed throughout all its locations.

After a laudable nine-year leadership period, marked by the merger’s successful execution with Photobox in January 2022, Tristan Money handed over the leadership baton to Alessandro Coppo.

Alessandro Coppo brings to Storio group a wealth of over 25 years of industry experience, marked by influential stints at Boston Consulting Group and a game-changing 17-year tenure at eBay. His role in elevating eBay Classifieds Group’s revenue from $300M to over $1B highlights his strategic prowess in harnessing technology to build connections and provide safe, engaging commerce experiences. This extensive background aligns perfectly with Storio group’s strategic vision and core values.

In his role as CEO, Alessandro is dedicated to furthering the solid platform established by Tristan and the leadership team, with a vision to develop Storio group into a leading and beloved brand, known for connecting individuals with their most meaningful moments.

The shift to Storio group underscores the company’s continual development and its commitment to delivering unforgettable experiences. This rebranding symbolises the company’s dedication to innovation and expansion within its industry. At the heart of Storio group’s new identity is its mission statement “To Make Joy Unforgettable,” highlighting its commitment to transforming significant customer moments into lasting memories.

Alessandro Coppo expressed his enthusiasm for his new position, “It’s a thrilling time to lead a company that sits at the intersection of digital and physical realms and whose products have a deep level of emotional connection with its customers. Our commitment to innovation and personal connection is unique, and I look forward to building on the strong foundation laid by Tristan and the team. Our new brand identity and values will be central to our commitment to customers and employees.”

Alessandro Coppo – Chief Executive Officer

Reflecting on the leadership transition, Tristan Money stated, “The launch of Storio group and the welcoming of Alessandro Coppo as CEO, marks the beginning of an exciting new chapter. Since the merger of albelli and Photobox Group 2 years ago, we have worked diligently to integrate our operations and set a clear path for the future. Alessandro’s experience and vision align perfectly with Storio group’s mission, vision, purpose, values, and proposition.”

With its renewed branding and leadership, Storio group is poised to reinforce its presence in the market, delivering innovative products to enhance the customer experience and stimulate growth, in line with its newly established purpose, values, and EVP.

News Team

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