Leading health and wellness brand Natures Zest is encouraging people to be mindful of their gut health as they celebrate the festive season this Christmas.
The holiday period often comes with increased food consumption, dietary changes, and added stress, all of which can contribute to digestive discomfort. Recent studies show that 86% of UK adults have experienced gastrointestinal issues in the past year, prompting Natures Zest to emphasise the importance of maintaining balance during the festivities.
Jason Layton, Director at Natures Zest, said: “Christmas is often celebrated with indulgent feasts, gatherings filled with rich foods, and a plethora of festive treats. While these traditions bring joy and togetherness, they can also lead to discomfort and digestive issues for many.
“At Natures Zest, we believe that understanding this connection is vital for maintaining health during this celebratory time of year, especially as studies have found that the prevalence of gastro-oesophageal reflux disease (GORD) and Irritable Bowel Syndrome (IBS) in the UK has risen in recent years.”
To help people navigate the festive season with ease, Natures Zest has shared several simple yet effective tips.
Jason continued: “Moderation is key when enjoying festive foods, as it prevents overwhelming your digestive system. Staying hydrated by drinking plenty of water is also essential for digestion. Additionally, incorporating fruits and vegetables into your meals will help support healthy digestion.
“We also recommend considering supplements to provide extra support during this indulgent time. Our range of affordable digestive health products is designed to empower you to take control of your gut health, so you can fully enjoy Christmas without discomfort.”