How SaaS Product Training can be a Game-Changer for Your Business

In today’s digital landscape, SaaS applications are the backbone of business protocols, processes and workflows. From household names like Office 365 and Photoshop to industry-specific tools, the average company utilizes a staggering 130 different SaaS products. However, simply acquiring these tools isn’t enough — that’s only half the battle.

The real question is: how can your staff leverage these tools effectively to maximize their impact? Many businesses fall into the trap of accumulating a vast software arsenal without considering proper utilization. The true value lies in unlocking their full potential through proper training.

SaaS management platform Vertice explains that rather than wasting spending on unnecessary software sprawl, those funds should instead be used “to bolster other strategic investments, such as in training, because software subscriptions can only provide positive ROI when they are well-implemented and utilised to their full effect by a competent workforce.”

Here’s how investing in SaaS product training can be a game-changer for your business:

Unleash Productivity Power

SaaS products can be deceptively complex, especially for non-tech-savvy users. Today’s workforce, while comfortable with smartphones and social media, may lack the specific skills needed to translate that into effective business software use. Mastering business-critical functions within a complex SaaS platform requires a different skillset.

Imagine a sales team using Apollo for lead generation, Salesloft for prospecting, and Gong for performance tracking. Effective utilization requires fluency in each platform’s unique interface, workflows, and functionalities.

That’s where training comes in. Gallup reports that targeted employee training can boost productivity by up to 18%. By providing dedicated IT onboarding and ongoing training, you equip your team to navigate their software toolbox with confidence, allowing them to focus on core competencies and achieve more in less time.

Boost Employee Satisfaction and Retention

Comprehensive training is the cornerstone of a happy and engaged workforce. Employees who feel inadequately equipped simply can’t perform at their best. This creates a vicious cycle of frustration and disengagement, ultimately hurting both morale and productivity.

Investing in SaaS product training demonstrates your commitment to employee development. Employees who feel appreciated and challenged through training opportunities may feel more satisfaction toward their jobs and be more comfortable with the software and products they are using daily.

The benefits extend beyond morale. BambooHR reports that a staggering 30% of new hires leave within the first six months, with 21% citing poor training as a key factor. Investing in training can significantly reduce employee churn, saving your company time and resources associated with recruitment.

Fortify Data Security and Compliance

Data security and compliance are paramount concerns in today’s digital landscape. Regulations like GDPR have made data breaches a costly proposition, with hefty fines for non-compliance. While large corporations may have the resources to weather such storms, most businesses don’t.

But the danger lies not just in malicious hacking attempts. Many seemingly innocuous actions can expose sensitive data. Employee negligence, for example. Imagine an employee unintentionally sending a customer list to the wrong email address or using an unencrypted USB drive. There’s also the issue of shadow IT, where employees use unauthorized cloud storage solutions or software outside of IT oversight, creating security vulnerabilities and making data tracking difficult.

Many SaaS tools handle sensitive data, from customer information to internal company records.  Just like the infamous Amazon data breach, mishandling sensitive data can have devastating consequences. Training your staff on secure software usage practices minimizes the risk of data breaches, protecting your business from potential legal issues and reputational damage.

The Bottom Line

Investing in top-notch software is just the first step towards digital transformation. The true power lies in empowering your workforce to leverage these tools effectively. SaaS product training unlocks a multitude of benefits including increased productivity, happier employees, and a more secure organization. So, don’t let your software stack become a collection of unused potential. Invest in training and unlock the true power of your digital arsenal.

Claire James

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