Forward-thinking fashion and accessory brands now have an exclusive opportunity to elevate their sales and brand visibility by joining forces with the world’s fastest-growing interactive mobile fashion app.
Since its launch in May 2021, Pocket Styler has become a global phenomenon, boasting over 17 million downloads and captivating 100,000 active players who spend a staggering 10,000 hours on the app daily.
This digital game empowers players to create and style their avatars for various themed events, with fellow gamers voting on their outfit choices. The game currently offers a mind-boggling 310+ trillion possible outfit combinations, with over 10.5 million looks submitted weekly and more than 10 million outfit votes cast daily.
With 70 percent of users aged over 25 and an impressive 85 percent being female, partnering with Pocket Styler presents a distinctive opportunity for brands to showcase their clothing and accessories to a fashion-conscious audience with disposable income.
For the first time, innovative brands are invited to submit their proposals to join Pocket Styler by offering digital versions of their collections or creating unique items for avatars to wear within the app.
In addition to generating awareness among millions of users worldwide, these partnerships provide brands with a significant boost in traffic to their own websites, as gamers are directed to online shops as part of in-game challenges.
A recent collaboration with London-based fashion designer David Koma resulted in a staggering 600 percent increase in traffic to davidkoma.com.
Moreover, the app serves as a vital testing ground for brands to experiment with new ideas before transitioning them into real-world production.
Pocket Styler’s pitch aims to incorporate fashion and accessory brands into their game, offering a unique opportunity for emerging labels to collaborate with established industry giants.
Limited spots are available, and pitches will be held throughout the summer.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the company behind Pocket Styler, stated, “The Pocket Styler audience lives and breathes fashion. Introducing more real-world fashion brands into Pocket Styler is a natural progression as the game continues to flourish, and it garners enthusiastic support from millions of players.”
For more information or to submit a pitch for a spot in the brand’s program, please contact KRISTINA.ALKEVICIUTE@NORDCURRENT.COM.
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