East Midlands-based Limited100, a business creating luxury, handcrafted automotive prints, has celebrated a major moment in its journey – welcoming its 400th customer. Since launching in 2020, the company has gained a strong international following, delivering bespoke wall art to car lovers across the globe.
Founder and lifelong car enthusiast Simon Wright reflected on how the company began: “I started Limited100 because after moving into my first home I was searching online for some artwork of a Lamborghini Miura, which I regard as the most beautiful car of all time and I couldn’t find anything of super high-quality that was handmade, so I decided to create a company of my own that celebrates the handbuilt artisanship that Britain is so synonymous with.”
The 400th purchase came from Portugal, with the customer choosing a Ferrari F40 print as a gift for their CEO’s 40th birthday – a fitting tribute to Limited100’s growing reputation for premium, personalised gifts.
Simon explained the ethos behind his business: “At the business’s conception, I began working with a carefully curated group of award-winning photographers and to ensure exclusivity, each print we produce is limited to 100 units ever, hence our name. The edition number is picked at random for each order, unless a customer reaches out for something specific. For example, edition 8/100 is popular with our Japanese customers, and we recently had an order for someone’s 50th birthday, so as a thank you for their custom we gave them edition 50/100.”
Limited100 is officially licensed with the Made in Britain mark – a badge of honour for UK manufacturers. “In 2020 I applied for Made in Britain status, and eligibility requirements included manufacturing and assembling a physical product in the UK, and that 80% of our value chain is in the UK. Because our printing and framing are completed in Nottingham from UK-sourced materials, our application was approved and we now display the Made in Britain logo on our website, the backs of our frames, and certificates of authenticity.”
The company’s automotive prints are available in a range of sizes, from A3 all the way up to 5 metres wide. Formats include print-only, framed, canvas, aluminium composite and acrylic glass. Fully bespoke, they can print any format their customers request.
